How Mobius Creative Can Help You!

Social Media Marketing – SMM (or SMO) is rapidly growing these days. In fact, some online businesses don’t even bother with SEO anymore and focus all their efforts in creating a solid presence in major Social Media Networks such as Facebook, Twitter, Youtube, Flickr, Myspace, etc…

Making your business visible on all the major social networks is a MUST, and our SMM team can help you achieve it. We can create accounts for you on Twitter, Facebook, YouTube and gather hundreds and even thousands of relevant friends (by relevant, we mean that those friends/followers won’t be just random people, it will be people interested in your business because we will pick them up from groups and sources relevant to your business).

Here are some reasons why you should consider using social media:

1. It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising, which has overt commercial overtones.
2. It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
3. It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
4. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Contact us now to see how we can help you start a solid Social Media initiative for your business.

Is this what my competitors are doing?

Six Social Media Trends for 2010

by David Armano

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that’s my guess. What are the near-term trends we could see as soon as next year? In no particular order:

1. Social media begins to look less socialWith groups, lists and niche networks becoming more popular, networks could begin to feel more “exclusive.” Not everyone can fit on someone’s newly created Twitter list and as networks begin to fill with noise, it’s likely that user behavior such as “hiding” the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it’s not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
2. Corporations look to scaleThere are relatively few big companies that have scaled social initiatives beyond one-off marketing or communications initiatives. Best Buy’s Twelpforce leverages hundreds of employees who provide customer support on Twitter. The employees are managed through a custom built system that keeps track of who participates. This is a sign of things to come over the next year as more companies look to uncover cost savings or serve customers more effectively through leveraging social technology.
3. Social business becomes serious play
   
   Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it which brings out the competitor in the user. Participants are incentivized and rewarded through higher participation levels. And push technology is there to remind you that your friends are one step away from stealing your coveted “mayorship.” As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
   
4. Your company will have a social media policy (and it might actually be enforced)
   
   If the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what’s considered competition, it’s likely that you’ll see something formalized about how the company views social media and your participation in it.
   
5. Mobile becomes a social media lifeline
   
   With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it’s likely that employees will seek to feed their social media addictions on their mobile devices. What used to be cigarette breaks could turn into “social media breaks” as long as there is a clear signal and IT isn’t looking. As a result, we may see more and/or better mobile versions of our favorite social drug of choice.
   
6. Sharing no longer means e-mail
   
   The New York Times iPhone application recently added sharing functionality, which allows a user to easily broadcast an article across networks such as Facebook and Twitter. Many websites already support this functionality, but it’s likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them distribute any way they choose.

These are a few emerging trends that come to my mind — I’m interested to hear what you think as well, so please weigh in with your own thoughts. Where do you see social media going next?

What We Do

Unlike public relations firms that look at social media as another way to distribute press releases, or search engine optimization firms that look at social media as a way to boost page rank, Mobius Creative is a company that takes a holistic approach to using social media tactics, techniques, networks, and tools for corporate marketing.

The fundamental difference between social media and traditional advertising or public relations is the ability to have a dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists.

If you would like us to custom build and implement a social media strategy for your company, or if you have any questions about our services, feel free to contact us.

Use the links below for a more detailed explanation of each service:

1. Creating Social Strategy
2. Applying Social Media
3. Managing Social Identity