Many companies do not know that they need to keep their web presence as fresh as they keep their produce products or announcement of new versions of their software, or addition of services that make them more attractive to their customers. All of these things you do to make yourself more attractive or high quality, are the same things you need to do for your webiste.

On AllBusiness.com,

“The easy answer is “more often than you think.” Web sites are a process, not a product. You should constantly look for ways to improve your site — a tweak here, an update there. And if something isn’t working, you need to fix it right away. There’s no reason — and no excuse — to wait.

Even if you think the site is working fine, the Web changes so rapidly — in terms of design, technology, bandwidth, audience, and many other factors — that you simply can’t afford to leave well enough alone.

You should reevaluate your site design every three months. If it’s been a year since you’ve made major changes to your site, you’re way past due for an overhaul.

Finally, remember that we’re not just talking about changing a few graphics here and there. When you update your site, you need to rethink everything, including content, navigation, graphic design, publishing procedures, the tools you use, and even the site’s goals and objectives.”

You must keep your content fresh, when your visitors or customers come back to your site, they need to see new content. This content can be informational or educational. It can be a new video, an offer, or ways to use your services. You have to keep your users coming back making your site “sticky” so they feel that they “need” to come back to get more information or take advantage of your special offers.

Is your site old and static? If so, contact Mobius Creative to get your site overhauled. We also provide content management and can set up a program for you to ensure you never have old stale content on your website.